Joe Minock
The Process Architect
Think your team can keep up?
Robbie says…
Robbie followed your instructions flawlessly. The sandwich is perfect. The kitchen is clean. The peanut butter jar is sealed. The person who wanted the sandwich received it with a polite notification. Robbie is... impressed? (Robbie doesn't have emotions, but if Robbie did, it would be respect.) You think at the atomic level. Every step accounted for. Every ambiguity eliminated. This is how processes should be designed.
First from The Deliberate Company!
Joe Minock started the company leaderboard. Can you beat their score?
LEGO: The Atomic Unit of Play
How LEGO built an empire on the same atomic thinking you just demonstrated.
McDonald's: The Original Operating System
The playbook that turned a burger stand into a global system.
Giving Your Business Air
The AIR Framework for designing every stage of your customer experience.